He cites the success of previous campaigns against drunk driving as a precedent.

ECONOMIST: David Cameron

Oddly, the pro-reform coalition includes Mothers Against Drunk Driving, the South Carolina Baptist Convention, the Palmetto Family Council and the Christian Coalition.

ECONOMIST: Your health! (in small doses only)

A.R. claims to have turned down lucrative tour-sponsorship offers from liquor companies, but also nixed the idea of having a Mothers Against Drunk Driving booth at shows.

WSJ: Taming the Fans of O.A.R., Phish, the Grateful Dead and Dave Matthews Band