First of all, the paper introduces the conception and the features of the cartoon marketing, then, analyzes the macro competition environment of the China's cartoon by using the PEST.
本文首先推荐了动漫营销的概念和特点，接着运用PEST分析了中国动漫的宏观竞争环境。
Part 2, analyzing the macro environment and micro environment of s company, analyzing the marketing opportunities with the Ansoff Matrix and SWOT Matrix.
论文的第二部分分析了S公司所处的营销环境和S公司内部经营状况，并进行了SWOT分析和安索夫矩阵分析。
Part 2, analyzing the macro environment and micro environment of s company, analyzing the marketing opportunities with the Ansoff Matrix and SWOT Matrix.
论文的第二部分分析了S公司所处的营销环境和S公司内部经营状况，并进行了SWOT分析和安索夫矩阵分析。
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