Doug Bartel, with Blue Cross and Blue Shield of Florida, says the marketing plan for retail health coverage is not that different from cell phones.
Perennial contention is considered part of the marketing plan.
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"Being hip and contemporary has to be part of the marketing plan" in order to attract new and younger golfers to the brand, says Jeff Colton, Callaway's senior vice president of global brand and product.
From "Die Hard Trilogy" to "Batman Forever" to the many games based on "Star Wars, " the formula might seem like a no-brainer -- if a movie earns millions at the box office, why not extend the marketing plan from action figures and posters to something interactive, like a video game?
Last year, Ms. Hamilton won the coveted IRWIN AWARD for the best marketing plan by the California Book Publicists Association.
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Consider the entire marketing plan as an aggregated effort to engage with consumers in a conversation.
On Tuesday, the FDA said its decision was in response to an amended marketing plan from the drug's maker, Teva Pharmaceuticals, to sell Plan B without a prescription to women 15 and older.
The plan should also include an introduction to the management team, a marketing plan, a product development schedule, and financial forecasts, including cash requirements.
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Are you being dragged down, haunted, tormented by the zombies in your marketing plan?
The second the numbers are crunched, the media tools are engaged, and the plan is spit out, the marketing moment has passed, as well.
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Alison Ayres, head of the company's oncology marketing operations, says Pfizer's plan for dealing with the new me-too environment of cancer drugs is to work on important cancer targets wherever the company can manage a lead.
Exactly what Kiwi will do to grow its business remains to be seen, though, since the company is still finalizing its marketing plan.
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Dealers typically realize a normal profit margin, with slightly reduced prices offset by low costs brought on by the lack of need for a marketing plan.
The biggest mistake most merchants make is selling their product to a retailer rather than providing the retailer with a more comprehensive marketing plan for that product.
One clear fact about our particular B-to-B audience that impacts our marketing plan is that the purchase decision cycle typically runs six months to one year sometimes even longer.
The connection between production and marketing is the boldest leg of Mr Forster's revival plan, grandly known as Project Olympia.
So, AdWords should be part of any good marketing plan, but not the entire thing.
But video is essential to a well-rounded marketing plan, and ignoring the opportunities or worse yet, fearing the process only limits your ability to reach those you can influence.
Natalie Camarata, Memorial Hermann's digital marketing manager, told Mashable the plan to live tweet the operation was hatched following the open-heart surgery, which was viewed an estimated 125 million times through Twitter, Storify and media coverage.
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Before you can create that marketing plan, you first need to understand in detail the operations and merchandise of each retailer you plan to approach.
Engage Peers: In redesigning the role of marketing, the more that CMOs can engage and align peers in the development of the plan, the greater the likelihood they will support it.
The media plan has become the Polaroid picture of marketing.
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The professors plan to begin a study on the cross-generational interaction in Wizard101, KingsIsle vice president of marketing Fred Howard tells me.
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With regard to distribution or marketing expense, the cost to sell and design the plan is the same regardless of the number of participants as long as you are dealing with one decision maker.
Under Warren's plan, the commission would prevent credit card marketing to college students, provide statements to show when the balance will be paid off, and require that the card's terms remain the same until it expires.
Their marketing plan: selling through retail outlets, on the one hand, and sales reps who make house calls, on the other.
It helps that their powerful cloud-based marketing automation software helps them analyze and plan for the very things we are talking about.
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