Coke machines may soon offer variable pricing for a can of pop, based on the time of day, temperature and the historical demand curve.

FORBES: Digital rules

Mr Weitzman reckons they should look instead at events that are less likely to materialise but cannot be ruled out (the right-hand tail of the curve), such as a massive temperature increase within a century.

ECONOMIST: Is it worth it?

If you pick up all the temperature data points in the sky map and put them in histogram, you should get a nice bell curve.

BBC: The first fractions of a second after the Big Bang