Smoke curls about the study, a Victorian-style room packed with tooled leather books, gilt-framed oil paintings, busts, overstuffed chairs.

FORBES: That's Amore

All but 10% of his revenue comes from Super Blue Stuff, although he offers other products made with emu oil, meat and leather, including shampoo, jerky and handbags on his Web site, www.bluestuff.com.

FORBES: Blue Streak

After collecting a nightcap in the Club Lounge, we contentedly returned to our corner suite, embellished with oil paintings, fresh flower arrangements, leather ottomans, a dramatic half-tester king bed and mirrored French armoires.

FORBES: Maison Orleans: A Crescent City Gem

StatoilHydro and Petrobras are both working the diplomatic shoe leather to get on better terms with Pemex, a state-owned oil company famous for politics and ineptitude.

FORBES: The Government Oil Play