The price of raw materials wheat, cheese, meat and even the plastic resin used in packaging has trended higher in recent years, reflecting new claims on the global foodsupply from fast-growing emerging economies.
To compound the issue, in addition to plentiful supply of consumers with low esteem and a perceived sense of powerlessness, fastfood chains and even fast casual restaurants such as Applebees, and Texas Roadhouse continue to feature numerous options to upgrade or increase the size their already too large regular food and drink portions.