• Every once in a while, some Trademark owner or the other loses rights because it becomes so famous that people starting calling the article by the trademarked name.

    FORBES: The 5 Most Popular Brands To Hijack

  • Guccio and his descendants became world famous for the bamboo-handled handbag sported by the likes of Jackie Onassis and the trademark loafers worn by Frank Sinatra's set.

    ECONOMIST: Luxury goods

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