Now a lot of my friends and people are using it inthis new way to communicate that isn't this public blast of information on your Facebook wall or Twitter.
They take lots of complicated and sometimes conflicting information, then using data and insight, they find ways to communicatethisin a simple, accessible, impactful and creative way.
"In an era when units of government are trying to do everything they can to communicate and also to save dollars, this allows all of that to happen in a way that's more financially responsible, " says Michigan Gov. Jennifer M.