In today's celebrity-obsessed culture, why choose an animated creature to shill your brand when nearly every bold-faced star seems willing to lend their name and Hollywood good looks to products?

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In fact, the IRS Form 8888--the form you need to fill out to direct your refund to more than one account--has six "caution" signs, with bold-faced exclamation points, scattered throughout the text.

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This Main Street hotel, a hot spot for Sundance scenesters, is also home to two just-opened restaurants and the CW3PR RE:treat at The Sky Lodge, a lounge for bold-faced names and lucky non-celebrities.

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Bold-faced shareholders in open revolt, asset jaugernaut T.

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Instead, the Islanders welcomed the return of the NHL's best player by issuing a reminder to Crosby and the rest of Pittsburgh's star-studded roster: it takes more than bold-faced names to survive at this time of year.

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Bold-faced names like Gwyneth Paltrow, Julia Roberts and Britney Spears have bypassed the scores of paps, as they're often called, by tipping off a single photographer or hiring their own to capture big-ticket events such as nuptials and births.

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Sure, the 8X may seem an oddity now, but come the marketing onslaught that's surely waiting in the wings, this risky mobile proposition could end up doing for Windows Phone what the Lumias before it couldn't -- make it a bold-faced name.

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Such a bold move bespeaks both the severity of the challenges faced by Hitachi, and the determined, pro-active style of its management team, led by CEO Nakanishi Hiroaki.

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