Blogging, as it's often called, has become, in the last year, a trendy Web toy for the stream-of-consciousness set.

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Instead, he suggests marketers look to a purer stream of data: the aggregated clicks of the Internet's collective consciousness.

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To date, Sutter has largely gotten away with publishing his stream of consciousness style diatribes because he also happens to offer what everyone in Hollywood is after: a hit.

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