Cautious brand managers are sometimes reluctant to have a live-action TV show on the air when producing live-action films such as Warner Bros. putting the kibosh on any Batman TV projects while making Christopher Nolan's trilogy.

CNN: ABC to look at 'Star Wars' live-action TV series

Investors briefly turned cautious towards all Chinese VIE structures due to fears of a wider spread action by the SEC which would have a far broader impact than just on New Oriental.

FORBES: Looking at Chinese VIE's

Business representative bodies called for a cautious approach towards increasing the EU's emissions target to 30% without other big polluting nations taking similar action.

BBC: EU 'half way to 2020 emissions target'