In China there are fewer studies of private label brands (PLB's) that take up less market share than generic brands and national brands.

在中国，自有品牌的品牌研究很少，自有品牌与一般的品牌和民族品牌相比占用较少的市场份额。

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Not differentiation of their private label brands (although that may part of the problem), but differentiating their store as a brand-a shopper destination if you will.

不是差异化他们的自由品牌(虽然这也是问题的一部分)，而是差异化达到客户目的的商店品牌。

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Private-label makers will sell more, but since raw materials are a higher proportion of their total costs (they don’t advertise as much as posh brands), they will suffer.

小企业的销售额将增多，然而，当原料支出的比重在总支出中越来越多，小企业将遭难（另外，他们的广告投放量比不上大企业）。

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The growing share of private label brands, international expansion and e-commerce strategy will further aid growth.

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Costco maintains its strength on this front by offering private label brands and bulk purchases.

FORBES: Costco's Value Focus And Membership Growth Support $110 Stock

The private label brands have low prices, higher margins and are comparable in quality to national brands.

FORBES: Costco's Value Focus And Membership Growth Support $110 Stock