...内部营销理论;个人组织适配理论;雇主知识 [gap=631]Key words:employer branding; the attraction of employer branding; internal marketing theory; person-organization fit theory; employer knowledge ..
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Internal Marketing Management Theory 内部营销管理理论
Based on internal marketing theory and person-organization fit theory, the formation mechanism of the attraction of employer branding was discussed. Finally, management recommendations were proposed.
通过尝试性地提出了雇主品牌吸引力的概念,即企业的雇主品牌吸引、激励和保留员工的能力和程度,结合内部营销理论和个人组织适配理论,探讨了雇主品牌吸引力的形成机理,并提出管理建议。
参考来源 - 企业雇主品牌吸引力及其形成机理研究—《商业研究》—2009年第11期—龙源期刊网·2,447,543篇论文数据，部分数据来源于NoteExpress
Based on bank profit chain theory, it puts forward three essential marketing factors: internal marketing, traditional marketing and interactive marketing.
依据银行利润链思想，提出了内部营销、传统营销、互动营销三大营销组合要素。
Using tradition marketing theory as well as service profit chain theory, and constructed the company marketing strategy system from exterior, internal aspects.
在服务营销战略的指导下，利用传统营销理论以及服务利润链理论等相关理论，从内、外两部分构建了新五丰公司服务营销战略体系。
This paper embarks from the marketing theory, by analyzing the exterior and internal market environment of Yongjia Telecom, proposes the market segmentation and position of Yongjia Telecom.
本论文从市场营销的理论出发，通过分析永嘉电信分公司的外部环境与内部环境，提出永嘉电信农村通信市场的市场细分与定位。
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