With the development of Internet, more and more consumers take actively part in the information sharing of Internet communities, which develops the word of mouth effect.

随着社会化网络力量的兴起，用户在网络社区中的活跃参与、复制和传播，使得口碑的作用越来越显著。

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Nothing wrong with that; indeed, sociologists will tell you that hits are hardwired into human psychology, the combinatorial effect of conformity and word of mouth.

这样做其实没错。 事实上，根据社会学家的理论，大片的产生有其心理学的根源--是一种从众心理和口碑效应的结合。

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McDonald's marketing has the effect of conscripting America's children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald's.

麦当劳这种营销手段的效果就像是把美国儿童征入无偿的口头营销大军，让他们缠着父母带他们去麦当劳。

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It's a lesson that other marketers are undoubtedly heeding as they deal with a new world order of blogs, message boards and interactive ad campaigns, which has accelerated the word-of-mouth effect on consumer products.

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With the simplicity of spreading word of mouth online, this in effect is an accelerator to these earlier incarnations of fundraising and this form of campaign promotion.

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You can also estimate the effect of positive word of mouth.

FORBES: Calculating The Economics Of Loyalty