abstract:In the online advertising industry, a Viewable Impression is a metric of ads which were actually viewable when served (in part, entirely or based on other conditional parameters). The first system to deliver reports based on a Viewable Impression metric for standard IAB (Interactive Advertising Bureau) Display ad units,called RealVu, was developed by Rich Media Worldwide and accredited by the Media Rating Council on March 9, 2010.
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