Man must transform their life style radically to settle the deteriorating environmental problems; they must honor thrift and disgrace the competition and showing off of extravagance.

人类要从根本上解决环境恶化问题，必须在生活方式上来一个转变，以崇尚节俭为荣，以攀比奢华为耻。

youdao

It quoted a Sarft official as saying that the move was in response to repeated calls by the authorities for people to practise thrift and shun extravagance and waste.

BBC: China bans luxury gift adverts in austerity push