"The principle of social proof is so pervasive that we don't even recognise it," says Cialdini.
“社会证明的原则是如此的普遍，以至于我们甚至都没有意识到它的存在。”恰尔迪尼说。
Where the principle of social proof may persuade one person to buy a product, the principle of competition may work better for someone else.
一个人可能被社会认同原则说服去购买一件产品，而在另一个人身上竞争原则则可能表现地更为有效。
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