The third part of it analyzes the difference that the elevator multinational company puts in China into practice of the localization strategy.

第三部分，分析有关电梯跨国公司在中国实施本土化战略的不同点。

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The main strategy of the multinational enterprises is localization.

本土化战略是跨国企业的主要战略之一。

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On one hand, McDonald's introduced a strategy of localization, on the other hand, Chinese consumers on behalf of their Western modernity and the United States as the most concern.

一方面，麦当劳推行本土化策略，另一方面，中国消费者对其代表的西方现代性和美国身份最为关注。

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In the aftermath of the Asian financial crisis, Coca Cola (NYSE:KO) switched from a globalization to a localization strategy that localized the wrong product characteristics like branding.

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