Put forward the concept of marketing project management from the implement level and elaborates on the specific apply of project management to the whole marketing process and the key marketing part.

从实施层面上提出了营销项目管理的概念，并对项目管理在营销全程和营销关键环节中的具体应用进行了阐述。

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Marketing is playing the important role in many industries, especially in our movie market, it's the key to improve our competitive power with the concept of the marketing.

市场营销正在各行各业都发挥着非常重要的作用，尤其是在我国的电影市场，运用市场营销观念，是提高我国电影竞争力的关键所在。

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