Sports Naming Rights is an important intangible asset in sports field.

体育冠名权是体育领域内一项重要的无形资产。

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Citigroup and other financial service companies are sweating out a public relations disaster for spending on sports stadium naming rights while taking TARP money from the government.

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For the most successful sports branding deals, naming rights are just the beginning of the process.

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Fans rail against teams in stick and ball sports when they sign venue naming rights deals.

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