Public relations do not genuinely concern public opinion but opinion in the sense of reputation.

公共关系所关心的实际上并不是公众舆论，而是对声望的舆论。

youdao

A good social public relations capacity, enthusiasm, strong sense of responsibility, willing to accept the challenge.

良好的社交公关能力，积极热情，责任心强，乐于接受挑战。

youdao

Yet because anti-trans-fat researchers have done a great job of public relations, their preferences are allowed to trump common sense and plain old goodwill toward fellow human beings.

FORBES: The Government That Stole Christmas