His insistence on putting users first, and focusing on elegance and simplicity, has become deeply ingrained in his own company, and is spreading to rival firms too.

他坚持用户至上，注重优雅和简洁，这种理念在他自己的公司里已经根深蒂固，且已经传播到竞争对手那去了。

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Rival firms scrambled to follow where he led.

而那些竞争对手只能勉强地跟着他引领的方向。

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They run their rival firms close both in price and quality.

他们在价格和质量方面跟与之竞争的一些商行不相上下。

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Throwing lots of money at brokers from rival firms is one way to do that.

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Rival firms see Refco as a high-profile opportunity to grab some of that market share.

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Antitrust is institutionalized harassment, inherently anti-infrastructure since it makes large scale competitive reactions by rival firms unnecessary.

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