Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章:通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析,说明房地产品牌营销的重要性。
Real estate; value chain; Investment decision-making; the value of the project.
房地产;价值链;投资决策;项目价值。
This presents the value chain analysis and competitive advantage theory, and concludes the process by using value chain method how real estate enterprises creates value.
这提出了价值链分析和竞争优势的理论,并得出结论的过程,利用价值链的方法房地产企业如何创造价值。
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