According to Marketing Evaluations, their "Q-Score"--a rating of public appeal--fell from 28 to 23 at last check.

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On the Republican side, former New York City Mayor Rudy Giuliani slid five points to 38%, leaving Fred Thompson narrowly on top with his appeal rating unchanged.

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The board said Transportation Department officials were in the process of shutting down Sky Express at the time of the crash but had given the company an extra 10 days to appeal an unsatisfactory safety rating.

WSJ: Bus driver to serve 6 years for deadly Va. Crash