Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis.

准备迅速作出决定，但决定必须依据市场数据，而不是概念分析。

youdao

Whereas traditional product development would involve making product decisions using business intuition and knowledge, Zynga turned decision-making on its head by hypothesis-driven product testing, quick analysis and agile roll-out based on how customers behaved.

FORBES: What is your organization's Analytics Maturity?