But should public health be making more use of such media?

但公共卫生是否应该更多的利用此类媒体？

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Public health organizations are starting to use social media.

公共卫生组织正逐渐开始使用社会媒体。

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The recent report by the International Agency for Research on cancer (IARC) about the potential connection between cell phone use and cancer is big news to media outposts and the general public.

近期，国际癌症研究署发布了一则关于手机和癌症有潜在联系的报告，引起了各大媒体和公众的注意。

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Although the setting and the organizers ThinkSocial at the Paley Center for Media, a nonprofit initiative that advances use of social and mobile media for public purposes, and PepsiCo had the potential of becoming influencers for CSR, the conference largely fell short of its purpose, leaving us, at best, with insights into big brands as well as thoughts on the increasing and unavoidable role of social media in business strategy.

FORBES: Leveraging Social Media For CSR: An Alternative Future For BP?

Adept public relations and the sophisticated use of social media, for example, are becoming mainstays of the marketing activities of many venture capital firms.

FORBES: Venture Capital Firms on the Road to Thought Leadership

Bishop Welby will need to use the media to tackle public scepticism about Christianity from the basics upwards, something that Dr Williams touched on in a speech a few days ago.

BBC: Analysis: new Archbishop's challenge