Each product document has a unique product ID, as well as other vital information that is commonly used when browsing the catalog, including category, brand, and name.

每个产品文档都有一个惟一产品ID以及浏览目录时常常使用的其他重要信息，包括种类、品牌和名称。

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As the allocation to an existing brand name enables a quick transfer of the product values and contents to the client, co-branded hotels e.g.

通过对已有品牌的联想命名来迅速将产品的概念和内容传达给顾客。

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Lambert said the supply of toiletries has evolved from no-name items to a not-to-be-missed branding opportunity for both the hotel and the beauty product brand, often linking into spa products.

Lambert表示，化妆用品的供应已经从默默无闻的产品转变为一个不容错失的品牌推广机遇，酒店和美容品牌都可以利用这个机会，通常还可以推销spa产品。

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We have a very broad product portfolio, we have an extensive network and a great brand name.

WSJ: Convincing Consumers That Cash Is Pass��

Marketing can shape consumers' reactions to goods and services: for instance, a product with a known brand name is judged to taste better than the same product with a generic brand.

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In fact, though, it started with a product originally dreamed up by the hyperactive Will King (hence the brand name) and produced in his kitchen in 1993.

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