Abstract: With the increasing competition in retail business, private brand strategy has become a new profit source of retail business.

摘要：随着零售业竞争不断加剧，自有品牌战略成为零售业一个新的利润源泉。

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Appearance of private brand strategy causes retail marketing strategy and tactics to carry through transforming uninterrupted in span and depth.

自有品牌战略的出现使得零售营销的战略和战术在广度和深度上不断进行变革。

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The status of hospital brand strategy of public hospital and private hospital was analyzed and the hospital brand strategy model was presented.

分析了国有和民营医院品牌经营的现状，提出国有和民营医院实施品牌战略的模式。

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