自有品牌（Private Brand）是相对于的生产厂家品 牌而言。 商业自有品牌的生产有两种情况：一是商家向厂家提出产品 的性能、规格、质量，甚至包装、装潢等要...
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消费者感知节省受情境因素的影响主要有:相同价格折扣,全国品牌(national brand )比私有品牌(private brand)能产生更高的感知节省;快消品比耐用品更能使顾客产生较高的感知节省。
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Private Brand Strategy 自有品牌战略
private brand dealer 自有商标零销油商
Retailer Private Brand 零售商自有品牌
Private-Brand Pricing 自有商标的品牌订价法
PB PRIVATE BRAND 个人商标 ; 私人商标
Private Brand Position 自有品牌定位
private brand label 即自有品牌
Private Brand Trust 自有品牌信任
Private brand construction 自有品牌建设
However, the development of private brand of retailer in China is still in its early stage.
然而在我国,零售商自有品牌的发展还处于起步阶段。
参考来源 - 商店形象对自有品牌信任及购买意愿影响的实证研究In the Chapter 5, the thesis supplies some advices to the building of the private brand in automobile 4S stores from the point of stakeholders.
在第五章中,本文从各个利益相关者的层面来对汽车4S店自主品牌建设给出一些建议。
参考来源 - 基于利益相关者的汽车4S店自主品牌建设研究·2,447,543篇论文数据，部分数据来源于NoteExpress
As a result, the recognition of the key factors affecting private brand purchase intention is very important.
由此，对影响自有品牌购买意向关键因素的识别显得十分重要。
Abstract: With the increasing competition in retail business, private brand strategy has become a new profit source of retail business.
摘要：随着零售业竞争不断加剧，自有品牌战略成为零售业一个新的利润源泉。
In addition, the innate brand also make supermarket chain with other non private brand in the negotiations with suppliers in large room.
除此之外，自有品牌也使连锁超市在与其他非自有品牌供应商的谈判中留有较大的余地。
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