In the course of learning, a company may decide to follow a strategy of copying the creativity of industry leaders, modifying each copy enough to give it some originality and market value.

在学习过程中，企业可能会遵循一种战略，即模仿市场领导者的创造力，改造它并形成独创性和市场价值。

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The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.

广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。

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