Original thinking is the lifeline to all creative work. This is particularly true at this moment when the creative system is undergoing fundamental changes.
原创思考是一切创意工作的生命线。在创意制度发生根本变革的时候，尤其是这样。
Whereas a freelance fine artist may work on one creative piece of artwork for months, a graphic artist must constantly keep generating original advertising design pieces to meet campaign deadlines.
而一个自由职业者的罚款艺术家创意的艺术品上工作了几个月，一个图形艺术家必须不断地保持产生原始的广告设计作品，以满足运动的最后期限。
It is not necessary to understand the creative function in order to produce original work.
要创作出有独创性的作品，并不要求懂得创造的功能。
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