Which method do you think, other kinds of sports or Hip Hop dance, can promote your self-image more effective?

你认为哪一种方法，其他种类的运动或嘻哈舞蹈，较能更有效地促进你的自我形象？

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"I think chess may be a relatively cool thing for kids to do now, on par with soccer or other sports," he says.

他说：“我认为国际象棋同足球或其他运动一样，现在的小孩子玩起来是比较酷的事。”

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However, not only books could attribute to self-improvement, art and sports or other skills could also do.

然而，不仅仅是书籍可以帮助自我提高，艺术和体育或其他技能也是可以的。

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But there's some marketing things we don't do, we're not reaching out to the fan the way golf or a lot of other sports do, so we've got our work cut out for us -- but that doesn't mean it can't turn around.

CNN: John McEnroe: 'Attila the Hun' of tennis