Data from online marketing research group Hitwise has found that websites which focus on free content receive 73 percent more visitors than transactional sites.

在线市场营销研究机构Hit wise的数据显示，注重于提供免费内容的网站，其访问量比交易类网站高出73%。

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Think of them as an open, influential online focus group on topics that matter to the US electorate.

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Steve Shannon, vice president of marketing for Hyundai's American division, says that while Hyundai has used focus-group testing to help it select and shape its Super Bowl ads for several years this year it went even further and put its two big game spots through an additional focus group test that was done online.

WSJ: Advertisers Practice for Super Bowl

Or listen to the online audio (on www.stevedeace.com) of a fascinating focus group that influential Iowa conservative radio host Steve Deace recently conducted with 11 uncommitted evangelical voters.

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