An advertising executive hospitalized for depression shortly after winning an award put it this way: "Without my depression, I'd be a failure now; with it, I'm a success 'on hold'."

一位广告主管在获奖后不久因抑郁症而入院治疗，他说：“没有抑郁症，我现在就是一个失败者；有了抑郁症，我就是一个‘暂缓’的成功者。”

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Hold off on advertising where you cannot measure results (e.g. print) and ROAS (Return on AD spend), or those that have not resulted in good ROIs in the past.

暂停那些不可测量效果和广告开支回报值(ROAS)的广告(如印刷品)，或者那些ROI较低的渠道。

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Testifying at the Apple-Samsung trial in August, Apple's marketing chief confirmed Apple's patented marketing strategy: hold off on the advertising, just sit back and let the media go hog wild.

今年八月，在苹果和三星官司诉讼中作证的苹果公司行销主管证实了苹果公司的专利营销策略：拖延广告战，先一边纳凉去，放手让媒体为产品大肆宣传。

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Pfizer will restart TV advertising for its Chantix anti-smoking drug on Sunday, nine months after voluntarily putting the campaign on hold as worries about a link between the medicine and suicidal thoughts and actions grew.

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