Prophet received this project to develop a clear objective, that is, to find their unique selling point, the formation of the distinctive features of the brand, create a unique brand name.

先知命名接到这一项目之后，制定了明确的目标，那就是找到其与众不同的卖点，形成鲜明的品牌特色，打造一个独一无二的品牌名称。

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In many instances, the signature or name brand designer knows little of the site, the project or the design solution.

许多情况下，签名设计师或者大牌设计师对场地、项目、设计方案知之甚少。

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The author suggests that we should study this project according to semantic meaning of English brand name, and phonosemantic methods should be manipulated from subject's view.

作者建议对英文品牌名称应分源词本身有无意义进行研究，音译混译应当从被试的视角进行操作化。

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But even the government's firmest critics agree that the magnitude of the project and the involvement of a brand name such as Disney's will boost local confidence - a vital first step if people are to start spending again and the economy is to be reflated.

CNN: Making A Magic Kingdom