Now his owner, Entertainment Rights, is building up the character's profile with merchandising and licensing deals.

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Most of the revenue comes from admissions to the 11 parks, though some also from merchandising and licensing.

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So set up a system that gives the marquee players a chance to cash in on a certain percentage of the merchandising and licensing royalties they earn for their schools, and put those monies aside for such players so they can access in full either upon graduation or until they have used up their eligibility.

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