The business market can be convinced to pay premium prices more often than the consumer market if you know how to structure your pricing and payment terms well.

如果你知道如何包装定价和支付条件，你将能够比消费者市场更经常地劝服企业市场付高价。

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Specific attention is given to present value and capitalbudgeting, risk and asset pricing, financial analysis and forecasting, financial decisions and market efficiency, and capital structure.

本课程将侧重于现值与资本预算、风险与资产定价、财务分析与预算、财务决策与市场效率，以及资本结构。

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At the mean time, the changing market structure and market focus will cause changing IPO pricing factor.

同时，市场结构性变化和热点转换会使不同时期的IPO定价影响因素产生变化。

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