客户回报计划(Reward programs)(以下简称回报计划),也叫客户忠诚计划(Loyalty programs),其被认为是通过和培养长期客户,并最终从关系中获利的有代表性的关系营销手段[1]。
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Loyalty Programs LPs 忠诚计划
Customer loyalty programs 顾客忠诚计划
Introduce loyalty programs 介绍客户忠诚度计划
Loyalty programs co-branding 品牌忠诚度联合计划
Emails may cost little to send but [loyalty programs] lose the lifetime value of the customer.
电子邮件发送的成本很低,但会员计划将失去消费者的生命周期价值。
But there is something that can easily propel their success: integrating loyalty programs.
但是,有件东西可以很容易推动他们走向成功:整合会员计划。
I am excited about the prospect of helping your promotion agency upgrade and fine tune your loyalty programs.
我想帮助贵公司促进机构升级并调整忠诚度计划,我为这样的前景感兴奋。
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