The theme of this paper is to research on channel and management method of enterprise reverse logistics.

本文研究的主题就是逆向物流渠道模式及其管理。

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Target courses: The Supply Chain & Channel Management simulation is targeted at advanced supply chain (logistics) and channels courses at either the undergraduate or graduate level.

目标课程：供应链和渠道管理模拟是针对先进的供应链（物流）和渠道课程无论是在本科或研究生的水平。

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This paper analyses the order processing, distribution management, stock management, logistics control of point-of-purchase and reverse logistics of terminal channel in marketing.

本文主要针对终端渠道营销中物流管理的订单处理、配送管理、库存管理、卖场内部物流控制以及逆向物流管理五个问题进行了分析说明。

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