China'sInternetregulatorwilllaunchacrackdown on the reportingofnewsgatheredfromsocialmedia, as part of what the government calls a campaign againstfakenews and the spreadingof rumours.
This time, Ford plans to use the online content generated by 100 social-media influencers, in their unscripted experiences with the car over the next several weeks, as the entire palette of creative for a paid-media campaign around the launch of the 2014 Fiesta later this year.
Winners range from Justin Bieber (for the social mediacampaign for his fragrance launch) to The Onion (now with a record 19 total Webbys) to Nate Silver's FiveThirtyEight blog for The New York Times.