All in all, I think protecting a sphere where people can exercise their choice making powers is a laudable and important public policy goal, because protecting choice can be a good way to build it, and because sometimes even bad choices are better than none.

FORBES: Steve Jobs Demolished The "Myth Of Choice"

But he added that the aims of the scheme were "laudable", and his organisation would approve if it was confirmed patients would get a choice whether to participate.

BBC: Patients' NHS records could be shared with private firms