Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."

互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creating a buzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”

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The internet can dramatically boost the adoption of a product or service by "viral marketing, " network-enhanced word of mouth.

通过“病毒传销”即网络传递信息，因特网能够戏剧性地推广一种产品或服务。

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