abstract:Ingredient Branding describes a concept in marketing, which involves creating a brand for an ingredient or component of a product. With this kind of product policy the idea is to project the high quality and performance of the ingredient perceived by the customer onto the end product, thereby taking advantage of the customer's brand awareness.
Rather, it was that the company that sponsored the ad knew the formula for successful branding and paid extra attention to the third ingredient: Stick to your core DNA or, in this instance, go back to your core DNA to reinforce what makes your brand special.