Yet no industry can afford to neglect half its potential market, and perfume-makers are ever keen to crack the shell of male reticence.

但是没有任何一个产业可以对二分之一的潜在市场视而不见，香水制造商更加热衷于彻底击破男人含蓄的外壳。

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The paper industry may, as a general rule, be a rotten business to be in, but not in a growing market where potential competitors have lost their nerve.

一般说来，造纸行业可能是个糟透了的产业，不宜涉入从事，但在不断增长的市场中，情况却并非如此，因为潜在的竞争者业已惊慌失措。

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The communication industry also provides significant growth potential for the si market.

通信行业也为合成仪器市场带来了值得注意的潜在增长因素。

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Tony Tyler, head of the International Air Transport Association, also used a speech in Delhi Tuesday to call for more cooperation between government and the industry to leverage the Indian market's potential, noting that domestic passenger traffic actually dropped last year.

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Next week will bring a number of potential market-moving economic reports from the housing industry, and on inflation, two areas on which there have not been reports in the last several weeks.

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But despite his worries, Prins says he likes to see the mobile payments market in motion because it illustrates the potential of the payments industry as a whole and proves that merchants are seeking new ways to reach global customers.

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