It will forward the dialogue, I think, that I do think this country needs to have on performance-enhancing drugs, whether it's in sports or in society, because it's rampant in society.
After Jack checks off with senior editor Michael Ozanian (with whom he also researches many of our sports-franchise rankings), he and I do a final countdown to the 200.
"I like to think of us as a premier sports performance company and we do really extreme product development -- and sometimes the products we develop are unique and it requires somebody in what we call 'the front row' to explain to the masses that this is the best, " Baden said.