How big the fish is!

这条大鱼可真大呀！

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An old man, with a junket, but without fishing rod. How do you make it to fish up such a big fish? Look, the fish is still waving its tails in the water.

一个老翁、一个鱼篓，却看不到钓竿，你是何种能耐却钓了一条大鱼，瞧，鱼还在水里摆着尾巴呢。

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However, arriving the seashore, looking the big white shark are not so many, but man is eaten by the fish, how is a matter?

然而，能够到达海边，去看大白鲨的人毕竟不多，那么，人被鱼吃掉，到底是怎么回事呢？

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The puzzle that needs to be solved when thinking about establishing a next generation challenger brand, as Eat Big Fish say, is how do you adopt this approach without coming across as too aggressive towards the establishment?

FORBES: The Next Generation Brand