And this is also true with the hair straightener that we use to straighten our hair.

这也是真正的直发器，我们用我们的头发拉直。

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In response, we have launched the Boots straighten kit, which works to permanently straighten hair, reducing the amount of time a woman will spend with her straightening irons.

为了应对这种需求，我们推出了博姿直发膏，这款产品可以使头发永久变直，这样，女性们就不用再费那么多时间用直发器拉直头发了。

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Straighten curly hair with a flat iron for a sleek new look.

卷曲的头发拉直与扁铁的时尚新面貌。

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Celebrity hairstylist and salon owner Ted Gibson concurs with Walton's careful, routine trimming, which he says is essential whether you chemically straighten your hair or are as natural as can be.

CNN: Natural hair offers a new point of view

"In the mid-90s people would rather burn their scalps with chemicals to straighten it to confirm with the Western standard of beauty than have natural hair and that pained me, " he says passionately.

BBC: South Africa's dreadlock thieves