期望产品(Expected product):此系针对一般性产品所提供功能的期望,如对电脑的期望是符合人体工学、輻射不伤眼、CPU 运算正确、作业快速、不常当机等。 4.
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3、期望性产品(Expected Product):符合购买者所期望的属性与状态。 4、延伸性产品(Augmented Product):指迎合顾客需求而超越其期望水准之物品或服务。
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expected product level 期望产品层
The results showed that the expected product was obtained.
对所得产品进行了分析测试,确定了产品是目的产品。
The expected product is a series of attributes and conditions of consumers purchasing products at the time.
预期的产品是一系列的属性和条件的消费者购买产品的时间。
Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion show did not turn out to be as effective as expected.
博柏利改变了营销策略,让消费者在时装秀上一看到产品就能买到,但结果并没有预期的那么有效。
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