It will help Microsoft transitioning itself into the newbusinessmodel they are trying to establish, which is making their own hardware products like Apple, but at the same time license their softwares to OEMs. The professional and hardcore users will go for the OEM PCs like they always do, but for the rest of the casual users, they will just get an xbox.
The verynice model hopes to establish a new standard amongst small business owners in order to define a new kind of corporate philanthropy that has the ability to identify the potential for social good in small business.