Our Engagement Mapping approach conveys how each AD exposure - whether display, rich media or search, seen multiple times on multiple sites and across many channels - influenced an eventual purchase.

微软的新方法能够传递出每一则广告，不管是显示广告、富媒体或搜索广告等，是如何影响消费者的最终购买决定的，这些广告通常都出现在多个站点和多个频道中。

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Microsoft also declared it's making strides in so-called engagement mapping services to help advertisers gain greater insights into consumers' buying decisions online.

FORBES: Microsoft's Desperate Move